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27 · 08 · 26

Toh.
Shuru karein?

Shall we begin?
Dubai · Land · Capital · Counsel
Why we exist

Ten thousand sellers. Almost no advisors.

Dubai's market rewards noise. Buyers get pitched, not counselled. Landowners get offers, not options. Developers get brokers, not partners. The advice layer — the one that says wait, negotiate, or don't — barely exists here. We are building it.

The desk

Three sides of the table. One standard across all of them.

If you hold land

Options, not offers.

  • Highest and best use — GFA, zoning and product analysis before a price is discussed.
  • Sourcing and evaluation — on- and off-market plots across Dubai South, Dubai Islands, MBR City and the live corridors.
  • Acquisition execution — negotiation, DCG and affection-plan diligence, transfer management.
  • Counterparty matchmaking — the right developer, screened and NCA-protected.
If you build

Partners, not brokers.

  • JV and joint development structuring — area-share against revenue-share, modelled honestly, including when selling outright is the better answer.
  • Feasibility and underwriting — cost stacks, sales assumptions and sensitivity, documented.
  • Capital raising and structure — SPVs, clean waterfalls, counsel-reviewed.
  • Exclusive mandates and distribution — one team accountable for absorption, not one of ten thousand.
If you allocate

Counsel, not launches.

  • Portfolio strategy — buy, hold, exit, planned across cycles rather than launches.
  • Deal screening — every opportunity underwritten before it carries a recommendation.
  • India corridor mechanics — golden visa at AED 2M, LRS-compliant remittance, banking and structure.
  • Retainer counsel — a desk on your side of the table, including when the advice is don't.

The land is read before it is ever sold.

Before anyone signs, the whole ledger surfaces.

The full cost stack. The 4% DLD fee, and everything else that arrives after the number you were quoted.

Realistic absorption and net yield. Not the gross figure on the brochure, and not the launch-week run rate.

Sensitivity. What the model does when the assumptions move — shown, not summarised.

Delivery and counterparty risk. Who is building it, what they finished last, and what happened to it.

Exit liquidity and the waterfall. Who buys this from you in five years, at what, and who gets paid first.

No guaranteed returns. Ever. We show the working instead.

How we work
01 · Listen

Before any inventory appears.

Your goals, your constraints, your horizon. Property comes later, if at all.

02 · Underwrite

Every option, scored.

Value, income, delivery risk, liquidity — documented, with the working shown.

03 · Advise

A recommendation in writing.

Including, when it's honest, not this one.

04 · Execute

Negotiation to transfer.

Documentation, diligence and handover managed end to end.

05 · Stay

The commission ends. The care doesn't.

Leasing, asset care, and the next decision. The desk remains yours.

If a developer pays us, you will know.

Fees are stated plainly before engagement — advisory retainers, structuring and success fees, standard brokerage. No hidden sides. No undisclosed incentives. We would rather lose the deal than the trust.

Everything we asked, before we said anything

We ask all of these before we take on a single mandate. We haven't answered one of them in public and we won't — the answers belong in a room, with the person who asked.

One house

Four doors open this year. None of them are open yet.

The invitation

The table seats a few.

We're not taking enquiries yet. We are taking names. Leave yours and you'll hear from the desk before anything is announced anywhere else.

One email, once. No newsletter, no list, no follow-up call.

Noted. You'll hear from us on the 27th, and not before.